Ticketmaster are on a roll with improvements to their website and booking process. The latest (still being tested) is a feature that allows you to choose your own seat at the venue.

It’s all in real time and you can choose from all available seats at the time of viewing.

It’s only available at a few venues at the moment while they are testing it out and getting feedback from customers.

Ticketmasters new interactive seat map

I am told you can try out the interactive seat map booking for these shows:

• The Lion King tickets at the Lyceum Theatre, London.
• We Will Rock You tickets at the Dominion Theatre, London (When I checked tickets aren’t available yet but soon will be!)